https://www.pat-lafleur.com/blog daily 0.75 2026-03-18 https://www.pat-lafleur.com/portfolio/journalism/gallery/beat-reporting daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731010313678-L9GLVQS4MPK1PWR97R7Q/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - This local small business wants your food scraps. Here's why WCPO-TV / Air date: 09/25/2020 / Enterprise Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731007558462-F376KS8WMVHMDZGVZVEY/image-asset.octet-stream Beat Reporting: Transportation, Development & Sustainability https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731010313678-L9GLVQS4MPK1PWR97R7Q/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - This local small business wants your food scraps. Here's why WCPO-TV / Air date: 09/25/2020 / Enterprise Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731007558478-968BTXJSEH2ZK3UK1QQS/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - How public protest and pedestrian safety intersect WCPO-TV / Air date: 07/09/2020 / Enterprise Read expanded web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731007638980-6DQHWELVN5OCA8B4NCBN/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - City temporarily shuts down streetcar, bike sharing amid COVID-19 WCPO-TV / Air date: 03/30/2020 / Real-time Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731008530262-85NV13LRS7OKCMEBDO71/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - Cincinnati's accessible taxi shortage makes direct commutes rare for people in wheelchairs WCPO-TV / Air date: 02/25/2020 / Enterprise Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731008610978-2ID3DCV6SCQV0Q4P2V8G/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - Cincinnati's urban farmers cross-pollinate nutrition, community to grow sustainable neighborhoods WCPO-TV / Air date: 01/31/2020 / Enterprise Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731008693526-J6T8K09WOW32WJ2YVGST/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - City hopes new 'pedestrian priority' intersection will make walking through Westwood safer WCPO-TV / Air date: 12/17/2019 / Real-time Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731008741454-7PU6BV8JTFJ6F4UGVEE1/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - Can this car technology prevent crashes injuring students? WCPO-TV / Air date: 12/02/2019 / Enterprise Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731008808894-1F0IMD66CU73DHJF7T4D/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - How do families find closure after serious or deadly crashes? WCPO-TV / Air date: 07/31/2019 / Enterprise Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731008891994-KO1B5H8CWMIKBY611TPW/image-asset.jpeg Beat Reporting: Transportation, Development & Sustainability - How can data help prevent more pedestrian crashes? WCPO-TV / Air date: 03/06/2019 / Real-time Read the full web story here. https://www.pat-lafleur.com/portfolio/journalism/gallery/general-assignment daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731010794575-530PSJ8TY00JKGO54FEL/image-asset.jpeg General Assignment - Expert: Be 'fairly skeptical' of exit polls this election WCPO-TV / Air date: 10/21/2020 / Real-time Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731010794575-530PSJ8TY00JKGO54FEL/image-asset.jpeg General Assignment - Expert: Be 'fairly skeptical' of exit polls this election WCPO-TV / Air date: 10/21/2020 / Real-time Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731010794553-IQW0FZ7USBCRKMRQHNGR/image-asset.octet-stream General Assignment https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731011057818-4D91KE2BW5VBTUQFQRMQ/image-asset.jpeg General Assignment - How to incentivize wearing a mask for your child WCPO-TV / Air date: 08/06/2020 / Real-time Read the full web story here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731011156427-JDIHR8TVLPLF1RMHQWR3/image-asset.jpeg General Assignment - Lawsuit: City of Cincinnati curfew violated protesters' constitutional rights WCPO-TV / Air date: 06/09/2020 / Real-time Read the full web story here. https://www.pat-lafleur.com/portfolio/journalism/gallery/multimedia daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012358240-3F2125C6JXGK24P9N8DW/1.jpg Multimedia “Get to know the new Red Bike e-bikes” WCPO.com / Publish date: 05/30/2019 / Enterprise View on WCPO.com here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012358240-3F2125C6JXGK24P9N8DW/1.jpg Multimedia “Get to know the new Red Bike e-bikes” WCPO.com / Publish date: 05/30/2019 / Enterprise View on WCPO.com here. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012358328-GHZ2JJQL341M6W3BEJVV/2.jpg Multimedia https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012358954-B30722QRUZORXUBPU92C/3.jpg Multimedia https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012359171-FOQZTINVH7NHP5ADFVJT/4.jpg Multimedia https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012359788-FNP4WECXCMHELRMH0TC6/5.jpg Multimedia https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012360023-E7D7DM442VL8CQM3914B/6.jpg Multimedia https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731012771573-E1AIAYUJH2TGY55OTAL8/image-asset.jpeg Multimedia - The Driver's Guide to Cincinnati Bicyclists WCPO.com / Publish date: 05/18/2018 / Enterprise Read the full web story here. https://www.pat-lafleur.com/portfolio/content-creation/gallery/social-media/metro daily 0.75 2024-11-11 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333095775-XDYWKVSID14GTUKXW0TK/2.png Social Media: SORTA/Metro https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731095059606-67HEQ2KKYNSWOM8DJLIE/Metro-social-miscellaneous+%282%29.png Social Media: SORTA/Metro - Metro on Social Media https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333095775-XDYWKVSID14GTUKXW0TK/2.png Social Media: SORTA/Metro https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731081220962-AWDIIUQ3F9FBA3BJJ3X1/Metro-social-miscellaneous.gif Social Media: SORTA/Metro - UC Students Ride Metro Fare-Free Fall 2022/Spring 2023: Metro partnered with the University of Cincinnati (and later Xavier University) to provide fare-free bus rides for students who used the Transit app to plan and pay for their trip. This post was a collaboration with the UC Student Government, showing how easy it was to get started. Copy/Graphics: UC Student Government https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731079692946-VSK29HDI1Q7LM1YSPF9L/1.png Social Media: SORTA/Metro https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333095477-KKZT2OUFRT0Y8AP5QRS7/4.png Social Media: SORTA/Metro - Metro Madness 2023 Spring 2023: Metro utilized “March Madness” hype to engage our existing followers with information about new routes by way of a good, old-fashioned tourney bracket contest. Followers voted on match-ups each round (voting for whichever route they liked best, for whatever reason they liked), and the most accurate brackets received prizes. Copy: Pat LaFleur Graphic: Jackson Thurnquist/August Schweitzer https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731093811053-1HK75M15AGULPRP42EWF/Metro-social-miscellaneous+%281%29.gif Social Media: SORTA/Metro - Bus Rapid Transit Public Outreach Fall 2022: Metro launched a study to determine which two of four possible bus rapid transit (BRT) corridors the agency would construct over the next decade. Metro utilized its social media platforms to educate the public on what BRT is and to direct them to upcoming public forums and an informational website (www.metrobrtstudy.com). Copy: Pat LaFleur Graphics: Regional Mobility Group https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333104649-JLV0GX72D9HVUG92UZXW/6.png Social Media: SORTA/Metro - Bus Rapid Transit Public Outreach Trivia Fall 2022: Metro also promoted the BRT study by integrating content into existing social media staples already well-received by followers, in this case the weekly #WinItWednesday trivia question. Copy: August Schweitzer Graphic: August Schweitzer https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731096227244-Y9RQVDBGUH0LJ4UH5ZNX/Metro-social-miscellaneous+%283%29.gif Social Media: SORTA/Metro - Shop Small, Go Metro! Holiday Season 2022: Leveraging the annual “Shop Small” movements around the holidays, this campaign worked to remind existing and future customers that Metro is more than just a ride to and from work. Metro engaged anchor small businesses in key neighborhoods to partner for rewards and giveaways. The campaign promoted both the businesses and the rewards of riding Metro to visit and patronize them. Copy: Pat LaFleur Graphic: Metro intern https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731181056427-WV231YZC0I80Q4X9THMX/Metro-social-miscellaneous+%286%29.gif Social Media: SORTA/Metro - Metro Great Summer Staycation Summer 2022: As part of Metro’s larger strategy to position taking the bus as for more than just one’s work commute, it partnered with neighborhood business districts across Cincinnati to offer prizes and rewards for visiting these destinations by Metro. Copy: Pat LaFleur Graphic: Shamir Ballard https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333109227-3ETWVVDOWRQUTT4EW7KL/10.png Social Media: SORTA/Metro - Metro Summer Staycation 2023 Summer 2023: The Summer Staycation was so popular its first year Metro decided to do it again with a refreshed, retro 1970s look as a nod to the agency’s founding 50 years prior in 1973. Copy: August Schweitzer Graphics: August Schweitzer https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333103480-J5V05XLXKBSXUHVEFJYO/8.png Social Media: SORTA/Metro - Had E-nough at the Pump? Spring 2022: When gas prices in the U.S. quickly spiked after Russia’s invasion of Ukraine, Metro saw an opportunity to ease people’s pain at the pump and to introduce them to an affordable alternative with fare-free rides for a week. Copy: Pat LaFleur Graphic: Suzanne Gilkey https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731099573217-Y566G4QP8J409M69AGX8/Metro-social-miscellaneous+%285%29.gif Social Media: SORTA/Metro - Bus Operator Hiring Campaign Ongoing: Metro didn’t limit its job promotion to LinkedIn; Facebook, Instagram and X posts promoted upcoming job fairs and available positions between three and five times each month. 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https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729546271219-3KDOTD7A1TLTH8FZWDG9/metro-50th-logo-years-white-on-blue.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728327543363-0VPQ6T0TRJ5S8D4XMQAB/50th_metro_museum_exhibit_hcpl_fbflyer.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728327543961-YRJTYZ6OXIH9K0ADPMU2/50th_museum_display_wide.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728327647177-SNKKC6LW54MLHBQC4NZ9/50th_anniversary_maps.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728327544927-C77DPTDYHPG46SNNNP27/50th_museum_uniform_hat.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728327647349-AOKLROCB2HPCOTPFCW4O/50th_anniversary_qcmsign.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728327545720-R11YDAYH6OKSCL5U6FD5/50th_musuem_display_placard.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728328884105-3RC518XREOWN3IFI204D/means_Darryl_50th_tee_collab.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728328884709-C9Z3QSBTE32WTV7AZNE3/50th_influencers_group.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728330239988-J3PP601UT5G6NN2IEFOQ/coffee-partnership-sleeve.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728330238312-WL3UW7DZ23CXAXJO04E0/50th_get_up_go_metro_50th_coffee_card.jpg Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729176126545-J79UK1BC7QSE9SJR0UWY/50weekstriviadeskmobile-1.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729176126512-OZORB9IIIEYD659DK13I/50weekstriviadeskmobile-2.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729176129636-NK36LRUGD8KWJZTJDYT0/50weekstriviadeskmobile-3.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729176129782-EAAKSOSY50L3QZ0IS7VS/50weekstriviadeskmobile-4.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534871159-VO04V87D844Z64CU4JWK/metro50thnr2.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534872699-VH2SOPRP313JS35W0ZVO/metro50thnr3.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534870764-498KJ9KOZ5PMDZGDK9WD/metro50thnr1.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534873157-GAIE9U0AOEA8UHJJWKPF/metro50thnr4.png Metro 50th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728332041216-XV6ZWSCXEZ3P2HVGCNG2/enquirer-50-annivesary-feature-headline.jpg Metro 50th Anniversary Campaign - "Metro marks 50 years in Cincinnati" Newberry, Patricia Gallagher. "Metro marks 50 years in Cincinnati." The Enquirer, 15 August 2023. Accessed/screenshot 7 October 2024. (Click image to access paywalled source.) https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728332660439-EPCXQECE656EUAC07JQH/citybeat-50-annivesary-feature-headline.jpg Metro 50th Anniversary Campaign - "Metro Celebrates 50 Years of Service, Partners with BlaCk OWned to Release Limited Edition T-shirt" Griffith, Katie. "Metro Celebrates 50 Years of Service, Partners with BlaCk OWned to Release Limited Edition T-shirt." CityBeat, 9 August 2023. Accessed/screenshot 7 October 2024. (Click image to access source.) https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728333177947-FLDAZODEP0VDSKAL5KXH/soapbox-50-annivesary-feature-headline.jpg Metro 50th Anniversary Campaign - "Getting Around the City: A 50-year-old bus system works to reinvent itself" Holthaus, David. "Getting Around the City: A 50-year-old bus system works to reinvent itself." Soapbox, 28 February 2023. Accessed/screenshot 8 October 2024. (Click image to access source.) https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1728333769605-AZX3JBB5KF29KH9UI7FC/cincinnati-magazine-50-annivesary-feature-headline.jpg Metro 50th Anniversary Campaign - "Driving Change: The Future of Cincinnati Metro" Rose, Cedric. "Driving Change: The Future of Cincinnati Metro." Cincinnati Magazine, 29 September 2023. Accessed/screenshot 8 October 2024. (Click image to access source.) https://www.pat-lafleur.com/work/public-relations/campaigns/metronow-new-service-launch daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1730992732587-A6V5JVV0NU9DUTS4GH9V/metronow_launch_swag_table.jpg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729197829981-1F2MIOF1XOAOO1WWDX4B/metro_now_launch_ribbon_cutting.jpg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729197829951-BOLATKSL27912E11CQB2/metro_now_launch_event.jpg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729198716983-OM8NM3LSIZK5RB37RQJQ/metronow_launch_alicia_reece.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729198717035-KV67GVUE0PBPT5W6NG3S/metronow_launch_chamber_of_commerce_reps.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729198717772-0HG672C4USGAX80XBWJZ/metronow_launch_darryl_speaking.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729198718054-AWTAA6K63IEO1FF6BFX7/metronow_launch_giant_scissors.jpg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729198718638-ZNAQWWT6JA84OHURZMQF/metronow_launch_springdale_mayor.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729198719010-97TEYLFMRGI43YO1ZZLT/metronow_launch_swag_table.jpg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729198719593-4TY8OWHZW7PGJ6MI710D/metronow_launch_wide.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729528295305-NE3YXDM5X83B7UXCHVS6/metronowcomoutreach5.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729528294777-PB33PZTN1EMU8ZQ6E1MF/metronowcomoutreach4.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729528292571-QV83JNZCHXJNS3VLM4O6/metronowcomoutreach1.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729528293085-NL4WQP40OBOLA5GK4L66/metronowcomoutreach2.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729528294221-LG17QZIO11Q1XXEYP849/metronowcomoutreach3.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729528296071-ET1LFF62V3NQB07YUPUP/metronowcomoutreach6.jpeg MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729530611274-8RLMGCPEZZGNY5214DPX/metronowlaunchsocial1.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729531224836-0W4G1GXTYXYCSL5795AR/metronowlaunchcampaignscreenshots.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729530611212-Z3YAY88Q5IIB53G0F6GV/metronowlaunchsocial2.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729530616374-OSUG1N3KVPZ668T86ZIQ/metronowlaunchsocial3.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729530616701-8IOKR2X9H03ZV0LWUIV8/metronowlaunchsocial4.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729530620077-B1B0G34IV32CKR2XTSG6/metronowlaunchsocial5.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729530621236-D2UAQJRQUI56A6FQO3C1/metronowlaunchsocial6.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729530622943-3J0WDX4WYWX6PRKDJQDJ/metronowlaunchsocial7.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534188810-KP0CXOM5M2OFQV1RURZZ/metronowlandingpage.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534527685-O4A2YFVT7UQLUV52OAC8/metronowfaqprint1.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534532148-8RVBF7TFHI1H3UWTBUZT/metronowfaqprint2-3.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534532969-KS2VDUMJ9TOD0NO5EKR0/metronowfaqprint4-5.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729534533458-GMWGNJLYJK3SAUO9XU17/metronowfaqprint6.png MetroNow! New Service Launch https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/c47b338b-21b4-488f-9a27-0425d281a8b0/METRO+TO+LAUNCH+NEW+METRONOW%21+ON-DEMAND+SERVICE+BEGINNING+MAY+22.png MetroNow! New Service Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729532506503-EWMQNIIGW64KJK8EFB1H/1.png MetroNow! New Service Launch - "Where will MetroNow! be offered?" Newberry, Patricia Gallagher. "Where will MetroNow! be offered?" The Enquirer, 16 May 2023. Accessed/screenshot 21 October 2024. (Click image to access source.) https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729532506506-GMCUW4GAVO8UOLGCX2ED/2.png MetroNow! New Service Launch - “MetroNow! test program to offer on-demand rides to connect communities without bus service" Hauser, Christian. “MetroNow! test program to offer on-demand rides to connect communities without bus service.” Local 12, 12 April 2023. Accessed/screenshot 21 Oct 2024. (Click image to access source.) https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729532509932-V9P1L970XVUKKXB96YKY/3.png MetroNow! New Service Launch - “Cincinnati Metro rolls out new, on-demand service in two neighborhoods” WLWT Digital Staff. “Cincinnati Metro rolls out new, on-demand service in two neighborhoods.” WLWT News 5, 22 May 2023. Accessed/screenshot 21 Oct 2024. (Click image to access source.) https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729532509951-W96H8FGZ96NRGB095CI6/4.png MetroNow! New Service Launch - “Metro will pilot test on-demand ride service for some Cincy neighborhoods soon" “Metro will pilot test on-demand ride service for some Cincy neighborhoods soon.” WPCO 9 News, 11 April 2023. Accessed/screenshot 21 Oct 2024. (Click image to access source.) https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729532511815-HKPWYLJVZJPDKJWJUIEW/5.png MetroNow! New Service Launch - “Cincinnati Metro to launch first of two MetroNow! pilot zones May 22" “Cincinnati Metro to launch first of two MetroNow! pilot zones May 22.” Mass Transit Magazine, 12 May 2023. Accessed/screenshot 21 Oct 2024. (Click image to access source.) https://www.pat-lafleur.com/about daily 0.75 2024-11-19 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/bb0926b4-fcad-48a8-8aa1-10d0ed9f969a/content-icon-paper.png Pat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/53a52010-d1c6-4488-8144-029866ec10b1/pr-icon-megaphone.png Pat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/e153ae16-8517-4620-920c-f36b29c55308/assorted-icon-person-light-bulb-cog-arrows.png Pat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pat-lafleur.com/connect daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729694016146-9VUWTHLJSCNYY4J1NM5N/unsplash-image-71CjSSB83Wo.jpg Connect https://www.pat-lafleur.com/services daily 0.75 2024-11-19 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1730499637543-DTBN0DYLXQT2IZTTY4IO/unsplash-image-5fNmWej4tAA.jpg Content & PR Services https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/bb0926b4-fcad-48a8-8aa1-10d0ed9f969a/content-icon-paper.png Content & PR Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/53a52010-d1c6-4488-8144-029866ec10b1/pr-icon-megaphone.png Content & PR Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/e153ae16-8517-4620-920c-f36b29c55308/assorted-icon-person-light-bulb-cog-arrows.png Content & PR Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pat-lafleur.com/portfolio/content-creation/features-blog daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1729906536424-NOGWIUHFD36NYHLBEWVD/unsplash-image-505eectW54k.jpg Features/Blog https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/f61fe3d2-d3be-4513-b256-f736374cb83c/nky-biz-journal_all-in-the-family_feature_screenshot.png Features/Blog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pat-lafleur.com/portfolio/content-creation daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1730749558676-MAC6F27TRDJ4ULOKURFB/unsplash-image-FHnnjk1Yj7Y.jpg Content Creation https://www.pat-lafleur.com/portfolio/content-creation/social-media daily 0.75 2024-11-20 https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1730732778367-0J3XPGIGKTHDWFFX5O54/unsplash-image-cNXqmO0Z24U.jpg Social Media https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333095775-XDYWKVSID14GTUKXW0TK/2.png Social Media https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731081220962-AWDIIUQ3F9FBA3BJJ3X1/Metro-social-miscellaneous.gif Social Media - UC Students Ride Metro Fare-Free Fall 2022/Spring 2023: Metro partnered with the University of Cincinnati (and later Xavier University) to provide fare-free bus rides for students who used the Transit app to plan and pay for their trip. This post was a collaboration with the UC Student Government, showing how easy it was to get started. Copy/Graphics: UC Student Government https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333095477-KKZT2OUFRT0Y8AP5QRS7/4.png Social Media - Metro Madness 2023 Spring 2023: Metro utilized “March Madness” hype to engage our existing followers with information about new routes by way of a good, old-fashioned tourney bracket contest. Followers voted on match-ups each round (voting for whichever route they liked best, for whatever reason they liked), and the most accurate brackets received prizes. Copy: Pat LaFleur Graphic: Jackson Thurnquist/August Schweitzer https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731093811053-1HK75M15AGULPRP42EWF/Metro-social-miscellaneous+%281%29.gif Social Media - Bus Rapid Transit Public Outreach Fall 2022: Metro launched a study to determine which two of four possible bus rapid transit (BRT) corridors the agency would construct over the next decade. Metro utilized its social media platforms to educate the public on what BRT is and to direct them to upcoming public forums and an informational website (www.metrobrtstudy.com). Copy: Pat LaFleur Graphics: Regional Mobility Group https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333104649-JLV0GX72D9HVUG92UZXW/6.png Social Media - Bus Rapid Transit Public Outreach Trivia Fall 2022: Metro also promoted the BRT study by integrating content into existing social media staples already well-received by followers, in this case the weekly #WinItWednesday trivia question. Copy: August Schweitzer Graphic: August Schweitzer https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731096227244-Y9RQVDBGUH0LJ4UH5ZNX/Metro-social-miscellaneous+%283%29.gif Social Media - Shop Small, Go Metro! Holiday Season 2022: Leveraging the annual “Shop Small” movements around the holidays, this campaign worked to remind existing and future customers that Metro is more than just a ride to and from work. Metro engaged anchor small businesses in key neighborhoods to partner for rewards and giveaways. The campaign promoted both the businesses and the rewards of riding Metro to visit and patronize them. Copy: Pat LaFleur Graphic: Metro intern https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731181056427-WV231YZC0I80Q4X9THMX/Metro-social-miscellaneous+%286%29.gif Social Media - Metro Great Summer Staycation Summer 2022: As part of Metro’s larger strategy to position taking the bus as for more than just one’s work commute, it partnered with neighborhood business districts across Cincinnati to offer prizes and rewards for visiting these destinations by Metro. Copy: Pat LaFleur Graphic: Shamir Ballard https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333109227-3ETWVVDOWRQUTT4EW7KL/10.png Social Media - Metro Summer Staycation 2023 Summer 2023: The Summer Staycation was so popular its first year Metro decided to do it again with a refreshed, retro 1970s look as a nod to the agency’s founding 50 years prior in 1973. Copy: August Schweitzer Graphics: August Schweitzer https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731333103480-J5V05XLXKBSXUHVEFJYO/8.png Social Media - Had E-nough at the Pump? Spring 2022: When gas prices in the U.S. quickly spiked after Russia’s invasion of Ukraine, Metro saw an opportunity to ease people’s pain at the pump and to introduce them to an affordable alternative with fare-free rides for a week. Copy: Pat LaFleur Graphic: Suzanne Gilkey https://images.squarespace-cdn.com/content/v1/5425a7e0e4b0c458e6608192/1731099573217-Y566G4QP8J409M69AGX8/Metro-social-miscellaneous+%285%29.gif Social Media - Bus Operator Hiring Campaign Ongoing: Metro didn’t limit its job promotion to LinkedIn; Facebook, Instagram and X posts promoted upcoming job fairs and available positions between three and five times each month. 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